About


We are a company that seeks to return to the 'Golden Age of Perfumery'.

We know from psychology that the  limbic system, originally called the ‘smell brain’, has a direct influence on personality types. We also know that the limbic system is directly stimulated by the olfactory receptors.

These facts made two psychologists, (Dr. Joachim Mensing and Christa Beck of the Research Institute for Applied Aesthetics in Freiburg, Germany 1984), decide to investigate the relationship between scent and personality.

They surveyed 600 German female perfume wearers; women active in the working world who had a strong interest in the world of fragrance. All of the subjects (aged 18 to 60 years) were asked to sample twenty-one different perfume brands of all types, in a ‘blind’ research design.

They were then asked to wear the perfumes which pleased them most. After testing each of these on their skin, they were asked to choose one favourite using a list of fifty adjectives. Then they examined the personalities of their subjects, using psychodiagnostic tests.

Finally, they collected sociobiographical data, such as age, skin quality, eating habits, etc. In addition, they inquired about the situations and seasons for perfume preference.

With their findings they could confirm four main personality groups and four subgroups.  They were able to categorize 81 per cent of the test subjects into eight personality groups.

Consequently the large department stores in the late 1970’s caught onto this and would use the Lüscher Colour Test (see below) made up of eight rosettes, each rosette representing a particular personality type.  The colour rosette that stood out the most for a customer would help determine their personality type for a sales consultant, and help guide a customer to a specific set of perfume accords appropriate to their personality type. 

It is this history that became the genesis of Personal Perfume.  We are an unusual collection of perfumers, scientists and psychologists, using both past science and research, and new science and research, to help marry the correct set of perfume ingredients (accords) to a specific personality type.  More correctly, we create a sensation of scents that work specifically for you. 

In conclusion, we use science & psychology to help determine the very best of you, and which perfume notes will help reveal the very best of you. If you want we'll make those notes into the perfect perfume (with a full money back guarantee) exclusively for you.